IT Solutions
Company
Design and Marketing
Wireframing (UX)
Visual Design (UI)
Infographics
Copywriting
Deployment
Marketing
IN-HOUSE
COLLABORATION SERVICES PRACTICE AREA: PAGE DESIGN, BUILD, AND MARKETING
Netrix Global, an IT solutions company, was looking for a way to differentiate itself from other players in the space. Although Netrix had the full Microsoft E5 toolkit to work with, so did many of its competitors.
What Netrix had that many competitors didn’t, however, were services such as Envisioning and User Adoption. These additions brought services to the client that helped shape the experience from ideation to end-user adoption.
Netrix could genuinely be seen as a guide from the start of the process through the end. I proposed the concept of the guide, designed and built the page, and wrote the copy.
JOURNEY MAPPING
For products and services Netrix launched, such as AD3, I would create journey maps for the optimal understanding of the different audience types. I created the branding, logo, flyers and journey maps below.
Differentiating NEtrIX services
To make the full breadth of Netrix services clear to prospects, I created an infographic showing the services we offer from Envisioning to post-deployment support.
From the workshop to the real world
I developed the page in Figma, collaborating with marketing peers and Collaboration Services stakeholders until we settled on a winner. I then implemented and deployed the page in WordPress.
Build it and they will come?
More like, build it and then design and implement solid marketing outreach and they will come. I created and executed a marketing flow to capture leads for the Collaboration Services practice area. This was done in Miro.
Collateral with Branding
In addition to creating collateral for the Netrix Global Collaboration Services practice, I would occasionally introduce original branding ideas. True AVaaS® is an example of a service I named to accentuate Netrix’s differentiation in the AV-as-a-Service offering.
In addition to the branding I designed and wrote the copy for the flyer.
Event Landing Pages
As a marketing designer for Netrix Global, I designed both digital and print materials. In addition to organizing events, I created HTML emails and landing pages.
