Association Website Redesign
Creative Direction
Information Architecture
Wireframing (UX)
Visual Design (UI)
PROJECT
ILLINOIS FARM BUREAU WEBSITE REDESIGN
When the Illinois Farm Bureau came to us for a redesign, it was because they had a website that suffered from what they called the “everything and the kitchen sink syndrome.” Their home page, it seemed, was packed with everything every stakeholder had requested in the last 10 years. It was overwhelming. It didn’t further the organization’s desires for increased membership and involvement.
Phase 1: Research & Recommendations
The process began with surveys distributed to the IFB stakeholders and employees. From there we participated in workshops where we dug deeper into the surveys and demonstrated some possible solutions to hear their feedback.
I analyzed what the actual needs were in terms of the site’s audience and the goals for action that IFB wanted the users to take. One thing that became clear during this phase is that the current site provides information. IFB needed a site that encouraged action.
From there I researched other sites in the field and analyzed them in terms of design features such as color scheme, typography, and graphic language.
After the research, I began to make recommendations in terms of design facets such as color scheme, typography, and visual tone.
Phase 2: Information Architecture and User Experience Design
The first step in building the structure of the website was to tear down the old site map and start from scratch. I made sure the team agreed that as a site whose purpose was to encourage action, we wanted to incorporate dynamic language. Terms like “Get Involved” and “Take Action” became top-level navigation categories, setting a tone for the website messaging.
From there I created wireframes for all key page templates using Figma.
Phase 3: User Interface Design
In the User Interface Design Phase we used photography and a bold color scheme to give a strong first impression, encourage action, and appeal to the concerns of the Illinois Farm Bureau audience members. After creating the layouts, I supervised the development team to ensure it was implemented as designed.
A happy client!
This project was bid as a fixed bid design and discovery project, which ended with the completion of the user interface designs. The Illinois Farm Bureau team was pleased enough with our work together to hire our team to perform the implementation of the project.